Avanade needed to increase awareness of its digital transformation story and showcase its partnership with Williams Martini Racing.
I was a lead player in the team that rolled out a campaign to reach a niche audience of CIOs and CMOs in the UK and US, who were also F1 enthusiasts. A dedicated landing page featured content where they could learn more about how Avanade had enabled the Williams team’s digital transformation.
The landing page repurposed Avanade’s existing webinar content throughout its three-season partnership with Williams, and included new video content such as filmed interviews with the racing team and CIOs, filmed at the pre-season testing in Barcelona.
I also created a series of two-second case study GIFs which celebrated WMR’s two-second pit stop and directed social media traffic to the landing page.
The results
The video series received hundreds of thousands of views.
Paid media campaign drove 2,500 views to the landing page.