Supported on Hasbro’s UK launch of its latest Nerf blaster, Laser Ops Pro, where I worked with influencers to create a laser battle event.
I created all copy surrounding the event, provided creative counsel, and worked with influencers to ensure their social activity aligned with the campaign.
The results
The launch event received a wide range of media coverage, leading to pre-orders exceeding client expectations and the product selling out on Amazon on day one.